Red Rocket

Telephone: 02 9804 0240

info@redrocketevents.com.au

Event Processes

If you don’t already have an end-to-end event management process in place, you might as well be throwing valuable marketing dollars and time down the drain. Using a combination of the processes below with the help of Red Rocket Events will assist you in realigning your events strategy to meet your budget and desired outcomes.

 

Event Planning

How to Structure Objectives

A business strategy will initially set your objectives to achieve your desired outcomes. Putting a succinct and structured set of objectives in place will ensure maximum event success.

How to Define your Budget and Timeline

Setting a budget and placing a timeline around your deliverables will ensure the many facets required to make your event a success, will be delivered in a cost effective and timely manner.

How to Engage Stakeholders

Stakeholders are critical to the success of any event. The teams contributing and/or attending the event should be engaged during the planning stages to ensure correct messaging to your target market and alignment with your objectives.

How to Engage Suppliers and Secure Venues

Engaging suppliers and securing venues early will help you to better negotiate later on, leading to an even smoother event outcome. By building long term relationships with these groups, you will be able to realise even greater benefits and achieve better working relationships.

Event Delivery & Logistics

How to Deliver on an Event

Ensuring that all aspects of the event are organised in advance can be overwhelming. Attributes such as attention to detail and the ability to multi-task will contribute significantly to help you achieve your desired outcomes. Event set up is also key to creating a good impression to your existing and future customers.

How to Manage Logistics

There are many factors to consider regarding logistics for any event including how items will be shipped, received, stored, retrieved and tracked. You may also need to consider things like if additional insurance is required, or if a freight company would be beneficial to manage the end-to-end requirements?


Event Measurement & Review

How to Measure Results against Objectives

Every event should deliver results in accordance to the objectives and/or strategy. Whether your results demonstrate better engagement with customers, lead generation, or better educating your customers, these can all be measured.

How to Use Event Successes, Learnings and Failures to Improve Future Events

Following an event, you should always have a debrief with key stakeholders to gain constructive feedback from all stakeholders, and customers if applicable, to ensure success of future events.