Red Rocket

Telephone: 02 9804 0240

info@redrocketevents.com.au

Event Considerations

Contact Red Rocket Events to discuss the appropriate level of support you require to help benefit your business.

Event Planning

Having a structured approach to event preparation will enable you to successfully deliver on your desired outcomes. Red Rocket Events can help you prepare your event to deliver a successful result on time and on budget. If you haven’t considered the below key questions to help you prepare for your event, you should start!

  • What are your key objectives?
  • What are your desired outcomes?
  • What are the undesired outcomes?
  • Who is your target market?
  • Have you researched your competitor’s events?
  • What is your budget?
  • What challenges do you foresee?
  • How will you differentiate your events and messaging?

 

After you have followed this initial preparation and defined the outline of your event, the next phases comprise of defining key messages, planning the delivery of messaging and engaging with the relevant teams who will be involved in event delivery. This phase includes many components which are:

    1. What capabilities will you promote and how?
    2. Do you have collateral to support your capabilities?
    3. What are your key messages?
    4. What style of event would be most effective?
    5. Would a specific theme enhance the messaging?
    1. Do you need to engage a keynote speaker?
    2. Do you have resources available?
    3. Will your event be sponsored?
    4. Which venue is most appropriate?
    5. What menu matches the event?

 

Event Delivery & Logistics

The delivery aspect of events includes preparing invitations, invite lists, booking venues, selecting menus, arranging technical/AV requirements, logistics, team briefings, name tags, banners, etc. This list is never-ending and variable depending on the style of your event.

    1. How do you invite your guests?
    2. How do you manage rsvp’s?
    3. Do you send reminders to guests who have rsvp’d?
    1. What is your speaker’s presentation style?
    2. What is the best ratio of attendance for guests vs your staff?

 

Event Measurement & Review

How will you follow up with:

    1. The contacts that attended
    2. The contacts that were unable to attend
    1. How will you measure the success of your event?
    2. What next?